Netflix confirms vertical video feed in major 2026 mobile redesign
“Netflix says a vertical short-video feed is coming as part of a 2026 mobile overhaul.”
Key points
- Netflix says a vertical short-video feed is coming as part of a 2026 mobile overhaul.
- The feature will start with Netflix content and later expand to promotional clips, as the company responds to a more social-media-driven viewing landscape.
Netflix has confirmed it is moving deeper into short-form viewing by building a vertical video feed as part of a wider mobile redesign planned for 2026.
According to the report, co-CEO Greg Peters said the feature has already been tested for months. The initial version is expected to present Netflix-owned content in a vertical, swipeable format.
In a later phase, Netflix plans to broaden what appears in the feed, including promotional clips tied to newer formats such as video podcasts that recently arrived on the platform. Peters indicated the redesign is intended to create a foundation that can support Netflix’s longer-term expansion.
The rollout is expected toward the end of 2026. The shift is framed as a response to an increasingly crowded media environment, where streaming platforms compete not only with each other but also with major social apps.
The report also cites Netflix’s strong recent performance, noting $45.2 billion in revenue in 2025 and a global customer base of 325 million.
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